THE MEDICAL SCIENCE LIAISON
IN THE DIGITAL AGE

Where Does Social Networking Fit in the MSL Role?
Article By: STEPHEN DODGE, PHARM. D., MBA
FEATURED ARTICLE

If you are like me, you spend more time interacting with high school and college friends via Facebook than via any other mode. LinkedIn too, has become a key networking and information exchange forum, particularly for professional relationships. I now have colleagues with whom I interact almost exclusively via LinkedIn. Social networking allows for relationships and interactions well beyond what you can accomplish with telephone or face-to-face interactions; it flattens time and space to a great extent.

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